D&F Creative were tasked with creating a truly diverse, equitable and inclusive global Hackathon for Metamates. In collaboration with Meta London, we set out to create a space that contributed towards Meta’s core values and mission; developing an inclusive environment to inspire innovation, bring bold new ideas to life and to encourage teamwork across the business between Metamates.

Inspired by The Legend of Zelda, our ‘Game On’ Hackathon championed inclusivity and highlighted great women leaders. Unlike traditional Hackathons which celebrate individual achievement, our 'Game On' Hack encouraged collaborative success, a mode preferred by many women.

The Event: The Hackathon also featured a range of offline games and activities to encourage wider participation from Metamates from all areas of the business including:

Cerebral games such as table-top board games, mindful colouring books, model painting and terrarium making. Physical challenges such as faux axe-throwing, t-shirt printing and puzzle solving. Anxiety reducing activities such as hand massages, ASMR stations and sensory spaces.